Many small and home-based business owners are struggling to survive when the economic environment around them is gloomy. Not only does this put their businesses under pressure but it will soon start to threaten their personal lives as well, leading to frustration, fear and despair.
Millions of email addresses and passwords have been hacked throughout the world, and South Africa is no different. In fact, over 1.3 million local email addresses and passwords have been leaked and are available online for hackers and cyber criminals to use at will.
No doubt you have experienced email problems in some form or another recently. This can be extremely frustrating when you are trying to run a modern business, as we are all reliant on email in our daily work. So what do you do?
There are many ways to get new business and grow your company. In a difficult economy it is important for the business owner to use all the opportunities that abound. Some of these opportunities are difficult, time consuming and labour intensive, whereas others are relatively easy and pleasant. Here is one of the easy ones.
Having taken the trouble to develop meaningful content for your website is a great step in the right direction. But how do you get people to go to your website to read it?
In retailing we have been taught that the only 3 things that matter are ‘location, location, location’. This may be true in the world of bricks and mortar, but in the world of online business there are other dynamics at play, namely ‘content, content, content’!
“Nothing happens until a sale is made” said Thomas Watson of IBM. This is very true in the world of business where the focus is on income and profits. The result is that the world has filled up with sales people who will try to sell to anything and anyone they come into contact with. But is this really the way to develop your business?
The world has gone digital and if you don’t have a website, or if your website is stale and uninteresting, you may well be digging an early grave for your business. Learn how to get started with a review of your website.
One of the biggest problems for business networkers is that they just don’t have an effective or meaningful way of staying in touch with people they meet. Instead, they fall into one of 5 typical stay in touch pitfalls.
Many entrepreneurs and business owners find it very difficult to be on holiday. Not only is it difficult to get away from the office, but when you finally do get away it is difficult to switch off and enjoy the rest. Some business owners start getting itchy and restless after a short time away, and they feel guilty for not being busy and stressed out. This in itself is stressful, and so it is very likely that they will return from “holiday” even more stressed out than when they left.
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For all official updates regarding COVID-19 from the Department of Health, visit www.sacoronavirus.co.za
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