Your Prospect’s PAIN is Your GAIN

Your Prospect’s PAIN is Your GAIN

In the ever-evolving landscape of marketing, one timeless truth stands tall amidst the noise: Understanding and empathising with your prospects' pain points is the cornerstone of success. At the heart of this philosophy lies a simple yet profound principle: Your...

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How to add value beyond the initial sale

How to add value beyond the initial sale

John F Kennedy famously stated “Ask not what your country can do for you, ask what you can do for your country”. In the world of business, the most successful companies understand that this principle translates into their marketing as “Ask not what your customer can...

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You can’t build a relationship with a bot

You can’t build a relationship with a bot

In today's fast-paced digital world, chatbots and AI assistants have become the go-to tools for many businesses. They handle basic enquiries, automate tasks and provide 24/7 customer service. But while these tools have their place, it's important to remember: you...

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The key to business survival in tough times

The key to business survival in tough times

Many small and home-based business owners are struggling to survive when the economic environment around them is gloomy. Not only does this put their businesses under pressure but it will soon start to threaten their personal lives as well, leading to frustration,...

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Your password may have been hacked

Your password may have been hacked

Millions of email addresses and passwords have been hacked throughout the world, and South Africa is no different. In fact, over 1.3 million local email addresses and passwords have been leaked and are available online for hackers and cyber criminals to use at will....

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10 Tips to survive an email outage

10 Tips to survive an email outage

No doubt you have experienced email problems in some form or another recently. This can be extremely frustrating when you are trying to run a modern business, as we are all reliant on email in our daily work. So what do you do? The sad fact is that email services are...

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The easy way to get the business

The easy way to get the business

There are many ways to get new business and grow your company. In a difficult economy it is important for the business owner to use all the opportunities that abound. Some of these opportunities are difficult, time consuming and labour intensive, whereas others are...

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How to get people to visit your website

How to get people to visit your website

Having taken the trouble to develop meaningful content for your website is a great step in the right direction. But how do you get people to go to your website to read it? In a previous article we discussed how to create valuable content that your website audience...

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There’s a new king in town – his name is Content

There’s a new king in town – his name is Content

In retailing we have been taught that the only 3 things that matter are ‘location, location, location’. This may be true in the world of bricks and mortar, but in the world of online business there are other dynamics at play, namely ‘content, content, content’! There...

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If you want to be successful – stop selling

If you want to be successful – stop selling

“Nothing happens until a sale is made” said Thomas Watson of IBM. This is very true in the world of business where the focus is on income and profits. The result is that the world has filled up with salespeople who will try to sell to anything and anyone they come...

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Increase your website traffic with these 5 tips

Increase your website traffic with these 5 tips

With more than 4 billion websites indexed on Google it is clear that the internet has become the favoured place to connect and find information. This provides a great opportunity to level the playing fields for smaller businesses. In reality, very few small businesses...

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Relationship Marketing delivers results!

Relationship Marketing is no longer just a ‘nice to have’ – it has become critical in connecting with today’s informed customer and staying top-of-mind.

With over 15 years practical experience in helping SMEs grow through the development and nurturing of business relationships, we are looking forward to show you how you too can increase your sales by building stronger relationships with your own customers, prospects and business peers.