This article focuses on a very simple tool that makes it possible for a website owner to get others to publish his/her material to their own social media profiles - for all their friends to see. This involves Social Media and our need to share.
In today’s world a company’s website should be connected to social media. Social media was invented for people to share ideas, thoughts and cool news. And this is what they do every day on Facebook, Twitter, LinkedIn and so on.
Your company website needs to take advantage of this trend to share information. Make sure that you place a social media share option on every page of your site. This is not a difficult technical thing to do and your website developer should be able to do it fast. Having a social media share function allows a visitor to your site to publish any of the pages on your site directly to their own personal social media page. This functionality makes it possible for people to spread your website content to all their friends.
For example, if a visitor to the accountant’s website sees a great article on tax savings, they can spread that article to all their social media friends with just a few mouse clicks.
This is how you use the leverage of others to spread the value-adding materials you have developed.
Many clients we come into contact with will object to this practice because they themselves do not enjoy using social media. This is a very limiting outlook and could potentially prevent such a business from taking real advantage of the many free resources available. When it comes to marketing, your challenge as a business owner is to see your presence through the eyes of your customer, client and prospect - NOT through your own eyes! So, if your customer, client and prospect enjoys using social media then you need to give it to them. This is what differentiates an astute entrepreneur from someone who is limited by their own inward focus.
But, it means that you need to have something of value on your website that is worth-while spreading. If you don’t, start writing...
If you are not sure how this applies to your unique circumstances or how to get started, please contact us and we will be happy to share some further thoughts with you.
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Relationship Marketing is no longer just a ‘nice to have’ – it has become critical in connecting with today’s informed customer and staying top-of-mind.
With over 15 years practical experience in helping SMEs grow through the development and nurturing of business relationships, we are looking forward to show you how you too can increase your sales by building stronger relationships with your own customers, prospects and business peers.
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LinkedIn - Vanessa Bolgann
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