The world has gone digital and if you don’t have a website, or if your website is stale and uninteresting, you may well be digging an early grave for your business. Learn how to get started with a review of your website.
So how are you enjoying the new year so far? Did you make the usual new years resolutions and pledged to yourself that this is the year of change? Are you now all set to lose those kilos, start the gym, spend more time with your family, stop smoking and so on?
This would be a good time to set yourself some goals for your small business as well. After all, it is your business that is going to make everything else possible. One of the goals, or resolutions, that would go a long way towards getting you some better results in the new year, is to improve the quality of your website.
The world has gone digital and if you don’t have a website, or if your website is stale and uninteresting, you may well be digging an early grave for your business. A website requires work and regular updates, and you need to have a plan in place for this. I have often heard business owners say that they just can’t find the time for this. If that is the case, you better hope and pray that your competitor uses the same excuse. But if your competitor decides to do something about his website, you may be in trouble much sooner than you think.
Here are a couple of basic things to start with:
These are the absolute minimum requirements at this time of the year. To get real value from your website you need to spend some serious time and thought on how to actively drive clients to your site, update content regularly, publish the right content, create hype around your site, transact business on your site and use your site to add value and interact with your clients and prospects. This is a lot more difficult and time consuming, but is well worth the effort.
Don’t allow yourself to feel overwhelmed. The 5 steps outlined above is a good starting point.
If you are not sure how this applies to your unique circumstances or how to get started, please contact us and we will be happy to share some further thoughts with you.
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Relationship Marketing is no longer just a ‘nice to have’ – it has become critical in connecting with today’s informed customer and staying top-of-mind.
With over 15 years practical experience in helping SMEs grow through the development and nurturing of business relationships, we are looking forward to show you how you too can increase your sales by building stronger relationships with your own customers, prospects and business peers.
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