In retailing we have been taught that the only 3 things that matter are ‘location, location, location’. This may be true in the world of bricks and mortar, but in the world of online business there are other dynamics at play, namely ‘content, content, content’!
There was a time when just having a business website set you apart from your copetitors. At that time it didn’t really matter what information was on the website – the advantage was the novelty of it all. This is no longer the case, and you may well need to review the content on your website.
There are literally billions of websites all crying out for your attention. How does your own website stand out in this clutter, and how do you get people to visit ... and return?
In addition to your usual company and product information, you have a wonderful opportunity to develop content that is of real value to your audience and that will make it worth their while to visit. Here are some ideas:
We are all in business to solve problems for our clients. What are the 5 most typical problems that your clients experience as related to your industry? List those 5 problems on your website and then provide your expert answer to them. Here are some examples of typical problems in a number of different industries:
Many of your prospects and clients are used to searching for tutorials on various topics on the internet, but can often only find information from overseas. Is it possible for you to develop local tutorials that are relevant to your local audience? Here are some examples of typical tutorial topics in a number of different industries:
It is easy to buy products in shops and online, but not that easy to get expert information about how to use it optimally, or how to problem solve. Is this an area where you can assist? Depending on your industry there are most likely dozens of topics that you could use. Here are some examples of typical subject in a number of different industries:
Checklists are always useful, especially if you make them available as downloads so that people can use them whenever they need to. Where are the opportunities for you to develop useful checklists? Here are some examples of typical checklists in a number of different industries:
As you can see from the above examples and ideas, there are many opportunities for you to develop content that is useful to your audience – and worth coming back for; Especially if you keep adding new content on a regular basis. Your website will soon be the “go-to” resource for your contacts, because you are now making it worthwhile for them to visit.
If you are not sure how this applies to your unique circumstances or how to get started, please contact us and we will be happy to share some further thoughts with you.
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Relationship Marketing delivers results!
Relationship Marketing is no longer just a ‘nice to have’ – it has become critical in connecting with today’s informed customer and staying top-of-mind.
With over 15 years practical experience in helping SMEs grow through the development and nurturing of business relationships, we are looking forward to show you how you too can increase your sales by building stronger relationships with your own customers, prospects and business peers.
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