The purpose of Relationship Marketing is to build long-term relationships with customers, prospects, business contacts and professional peers. This requires consistent commitment, value focus and the development of trust.
In relationship marketing we seek to add value to our contacts by offering tips, hacks, guidance and assistance for the purpose of helping them solve their problems and pain points. We develop a relationship based on having their interests at heart and being willing and available to assist – even if there is no immediate sales opportunity.
Development of relationships cannot be achieved by pushing a series of advertising and promotional sales messages to your contacts. Very few people enjoy being viewed as a sales prospect, so this is not the way to build lasting relationships built on value and trust.
Think Aspects has developed a unique relationship marketing methodology based on over 15 years’ experience. We build personalised solutions for each of our clients’ unique set of circumstances and opportunities, using a combination of tools including lead acquisition strategies, content generation, landing pages and email workflow automation.
We have a solution for you too.
Your prospect may not be in the market for your service right now. By offering them tips and assistance anyway, you create an opportunity to stay in touch, become top-of-mind and build a relationship with them until they are ready.
Building and nurturing a relationship demonstrates your commitment to adding value to your prospect and showcases your ‘customer service’. You give them a powerful and very attractive foretaste of what to expect if they were your customer.
If their existing supplier is not looking after their relationship with a similar passion, your consistent care and interest in them is likely to prompt a sales enquiry.
By staying in touch with your existing clients for the purpose of adding ongoing value to them, you stay visible, show them how much you care and value their business. This generally extends the lifespan of the client relationship, leads to an increase in sales and creates an opportunity for cross-selling to other service/product lines.
If your existing client appreciates your relationship and the value you give them, they are very likely to refer you to their own contacts.
Business leaders need a network of trusted peers around them that they can turn to for insights, support, introductions and even work-related opportunities.
Website articles and social media postings will go a long way in creating visibility but they do not build a personal relationship based on trust.
By communicationg on an ongoing basis with your peers, you create a platform for showcasing your thought leadership, stay top-of-mind and position yourself as an attractive business contact for potential collaboration and referral.
Relationship Marketing delivers results!
Relationship Marketing is no longer just a ‘nice to have’ – it has become critical in connecting with today’s informed customer and staying top-of-mind.
With over 15 years practical experience in helping SMEs grow through the development and nurturing of business relationships, we are looking forward to show you how you too can increase your sales by building stronger relationships with your own customers, prospects and business peers.
083 284 1269
LinkedIn - Vanessa Bolgann
LinkedIn - Peter Bolgann
Book a complimentary conversation about your unique opportunity to grow your SME business through Relationship Marketing: