Advertisers make it seem effortless: Just drag and drop a few elements and within minutes you have a professional-looking website. Some hosting companies will even build it for you as part of their package. For a busy business owner looking for an affordable and fast solution, this can sound like the perfect option.
But before you take the leap, there are some serious considerations to keep in mind that may not be so obvious to the unsuspecting businessperson.
Why DIY website builders could backfire
While DIY website builders are convenient, they come with limitations that can impact your business down the line.
You’re locked in
Most DIY website builders operate on a proprietary system, meaning your website is tied to their platform. If, at any point, their pricing increases, their support declines or you outgrow their features, you’ll have little flexibility. You can’t just download your site and move it elsewhere. You’ll have to start over from scratch.
Limited control
These platforms often restrict how much you can customise your site. Want to add a specific feature or improve your SEO? You may be stuck with what their system allows, even if it doesn’t fully meet your needs.
Difficult to find external help
Because these builders use their own proprietary setup, finding a web developer who can step in and take over your website isn’t always easy. Many professional developers work with open-source systems like WordPress, which have a much larger support community.
Ongoing cost
While DIY website builders may seem cheaper initially, the ongoing costs can add up. You may need to pay extra for essential features, integrations or advanced support. Plus, if you ever need to switch platforms, rebuilding your website elsewhere will cost time and money.
How to avoid the risks
If you want to avoid the risks of being locked into a proprietary system, consider using an open architecture platform, like WordPress. Here’s why:
- Portability: A WordPress site can be hosted anywhere, giving you the freedom to switch providers without losing your website.
- Greater control: You have access to thousands of plugins, themes and customisations that allow your site to evolve with your business.
- A larger talent pool: WordPress is one of the most widely used platforms in the world, meaning you’ll have no shortage of developers who can help with updates, maintenance or troubleshooting.
- Cost efficiency: While there may be an initial investment in hiring a developer, you’re not bound to one provider’s pricing structure. You can shop around for the best hosting deals and development support.
Final thoughts
DIY website builders may seem like a quick and easy solution, but they often come with hidden risks that can limit your growth, control and flexibility. If you’re serious about your business, investing in a professionally built website on an open-source platform like WordPress will give you the freedom to adapt, scale and stay in control.
Before choosing a website solution, think long-term. The time and money you save today with a DIY builder could cost you more in the future when you need to rebuild from scratch. Don’t get caught by the hype and allure, rather discuss your needs with a reputable website developer.
Not sure how to do this?
If you are not sure how this applies to your unique circumstances or how to get started, please contact us and we will be happy to share some further thoughts with you.
