Marketing Shortcut for SMEs
Turn your client relationships into reliable growth without cold calls or paid ads
Procedural and measurable
Proven marketing methodology
Tailor-made client experience
The hidden growth opportunity most SMEs overlook
Most SMEs rely on referrals, reputation and repeat work. But between projects, there’s often a problem: silence.
If your clients only hear from you when you are actively handling a project for them, you’re leaving a huge opportunity untapped.
Those same clients, along with your prospects and partners, already know, like and trust you. Staying in touch with them consistently keeps your business top-of-mind and brings in work you’d otherwise miss.
The good news? You already have the audience. You just need the system.
Why staying in touch matters
Here’s what happens when you keep communication consistent:
You remind clients of your full service range
Most of them only understand a fraction of what you offer.
You build long-term credibility and trust
Extending the duration of the lifespan is where the gold is.
You stay visible and top-of-mind
First choice when they (or someone they know) need help.
You generate referrals naturally
Eliminate the need for cold calls and expensive advertising.
That’s how relationship-focused SMEs quietly outperform competitors who only focus on new lead generation.
Guess who your competitor’s most attractive prospect is…
Your existing client!
You have already done all the heavy lifting and hard work, so don’t let your competitor seduce them away from you.
How to build your own stay-in-touch system
Here are the steps you can take right now to start building your own powerful relationship-marketing engine that will keep you top-of-mind by adding value on a consistent basis:
Step 1: Centralise and segment your contact list
Collect all your client, prospect and partner details into one database – ideally inside an email marketing tool.
Tag them by service type, relationship or industry so you can send relevant messages later.
Most SMEs don’t have this data organised and that’s where visibility starts slipping.
Step 2: Identify recurring client pain points
Make a list of common issues your clients face across the various services you offer.
Each of these pain points is a great topic for useful, educational content that builds credibility.
Base your library of topics on the most common issues experienced by your existing clients but also include important topics that your audience may not realise they should know about.
Step 3: Create helpful, value-based content
Once a month, write an insightful blog article that addresses one of those issues and publish this on your website.
Keep it educational, not self-promoting, by offering insights and practical tips.
Then repurpose the article into:
• A short, friendly email summary with a backlink to the article.
• Weekly LinkedIn or social media snippets with backlinks to the article.
The key is consistency, not complexity.
Step 4: Set up a publishing schedule
Decide what content to publish and share each month, followed by a publishing calendar so you don’t miss an edition. Establish a publishing rhythm and stick to it, so your audience know what to expect.
You may need to prepare multiple versions of your communication so they are suitable to the appropriate segments of your contact list.
A good structure is:
• 1 Email per month highlighting insights, not sales.
• 1 Blog article with deeper content.
• Weekly Social shares to extend your reach.
Consistency builds trust and even if people don’t engage right away, they remember you when they need help.
Step 5: Send, track and optimise
Use an email platform that doesn’t just track opens and link clicks. You need to invest in a platform that provides detailed analytics on important connection benchmarks.
Over time, you’ll start spotting patterns and trends that will inform your choice of future topics.
But more importantly, in the short term you will be able to establish who reads your emails and clicks through to your website content. This is your list of warm opportunities that you can reach out to personally, based on objective performance data.
Step 6: Stay consistent
The hardest part is to stay consistent, but it is well worth your effort.
The first few months might feel quiet but the longer you stay consistent with your publishing rhythm, the more momentum builds.
After six to twelve months, you’ll notice clients returning, referrals increasing and your reputation strengthening organically.
Step 7: Keep growing your contact list
You now have a powerful communication system that nurtures your contacts through a predictable stream of useful information and builds a strong top-of-mind awareness.
Leverage this marketing investment by constantly adding new prospects to your list. These are people you meet in your day-to-day work or at business networking events. Include them in your service so your reach can expand and serve you for years to come.
The Catch: Doing this yourself takes time
Yes, there is a catch! Most SMEs won’t get around to doing all of this.
Client work always comes first. Writing, scheduling, designing and analysing takes time and focus that’s hard to find time for.
That’s why many good SMEs never realise the full value of their client base.
And that’s exactly why we built a done-for-you system, so you don’t have to do this.
The Smarter Alternative:
Get it done for you
Think Aspects has built a done-for-you Stay-in-Touch Marketing System that removes all the effort from your desk, so you can focus on servicing your clients.
Here’s what you get:
- All content is carefully identified and scheduled for you, highlighting your unique service range and speciality.
- All website articles, email texts and LinkedIn posts are written for you.
- A fully automated email workflow that handles delivery, segmentation, timing, unsubscribes and POPIA compliance.
- Monthly reports that highlight overall performance and a ‘hotlist’ of those contacts that are most engaged and ready for your personal follow-up.
In other words: You focus on your business. We focus on keeping you top-of-mind.
What this solution gives you
Stay visible between projects
Strengthen client loyalty
Earn more word-of-mouth referrals
Reignite old contacts who’ve gone quiet
Build credibility without lifting a finger
Increased duration of client lifespan
Seamless cross-selling of other services
Improved organic SEO ranking
Increased digital footprint
All done and managed for you at a fixed, affordable monthly cost.
Your investment
For just R2000 + VAT per month, you get a complete, done-for-you marketing workflow, designed specifically for SMEs that want to grow through trusted relationships, instead of the frustration of chasing cold leads.
- No setup fees
- No long-term commitment
- No marketing jargon
Just consistent, professional communication that builds real business momentum and expands your digital footprint.
Don’t let your competitor claim this strategic advantage before you!
Reach out Today!
We’ll show you exactly how the Stay-in-Touch System could work for your business and how much growth potential sits inside your existing client list.
Book your quick discovery call – no pitch, no pressure!
A mature and proven methodology:
I am the CEO of RW Attorneys, a law firm based in Pretoria, and I am currently engaging the services of Think Aspects. I am so impressed with the innovation, commitment and service excellence that Think Aspects are providing to our firm. I have seen the success of their efforts in building our brand and RW is excited to be working with such a dynamic team.
This has been the best marketing tool I have ever used. I have met so many people in the past who could have been a great source of business but somehow we just lost touch. Opportunity lost.
This is real value for money.
Following the launch I have been contacted by numerous existing clients who appreciated the email and have concluded and are considering further business with me. This certainly is a very effective means of staying in touch with existing and prospective clients.
We have been working with Think Aspects for almost a year now and have had amazing traction from clients by just sending our personalised monthly email broadcasts.
The Stay-in-touch system has already started to pay dividends for us. I’ve been looking for something like this for quite a few years now. It certainly works…