Relationship Marketing Specialists
Think Aspects was formed out of a genuine concern for SME sized business and the leaders who strive to make a difference.
When you engage with Think Aspects you will experience an unusual commitment and focus on solutions that are best for YOU. Our clients’ welfare is at the centre of our business, so we walk the path together with you, make it easy and simple – and we stay committed in the long run.
You have probably heard this many times before from other service providers and then experienced a very different and disappointing reality once you committed. So, this would be a good time to check our client reviews.
Background
Vanessa Bolgann
Peter Bolgann
Think Aspects was launched in 2004 and is owned and managed by Vanessa Bolgann and Peter Bolgann.
We have been active in numerous initiatives over the years in an effort to make a real difference to the world around us. This includes active entrepreneurship training and business development workshops that we have developed and conducted in partnership with the Mogale City Chamber of Commerce and Industry (MCCI) as well as the Roodepoort Chamber of Commerce and Industry (ROCCI).
In 2006 we were one of the founding members of the BNI Cradle Chapter in Krugersdorp and have been active members of BNI (Business Network International) ever since. Both of our directors have served in Leadership roles in Johannesburg based Chapters and received multiple recognition awards:
Peter Bolgann served as Chapter President in the BNI Legacy Chapter in Fourways during 2014/15 and developed the Chapter to become the largest in Africa, earning him recognition as BNI President of The Year in the Johannesburg North and West Region.
Vanessa Bolgann served as Chapter President in the BNI The Hub Chapter in Sandton during 2016/17 during which time she developed the Chapter to the best performing Chapter in the Region, earning her recognition as BNI President of The Year in the Johannesburg North and West Region.
Peter Bolgann served as Chapter President in the BNI Legacy Chapter in Fourways during 2017/18 and again earned him recognition as BNI President of The Year in the Johannesburg North and West Region.
Social Responsibility
We conceptualised and launched an entrepreneurship initiative called The WestRand Innovator Awards Competition in 2008. This initiative was sponsored and supported by organisations such as FNB, ROCCI and Clem Sunter as it was focused on providing aspiring local entrepreneurs with much needed support.
BEE Position
Think Aspects is 50% black female owned and managed, and is an exempted micro enterprise.
Achievements
Through our previous business, Bolgann Printing and Graphics, and Think Aspects we have won countless business awards due to involvement in our local business communities and our focus on innovation and growth:
Mogale Chamber of Commerce and Industry’s Business Achiever Awards:
2005: Winner, National Corporate Branded & Franchise Small Business
2006: Winner, National Corporate Small Business
2007: Winner, Independent Entrepreneur Small Branded
2008: Winner, Small Business Franchise
2009: Winner, Small Franchise
Roodepoort Chamber of Commerce and Industry:
2007: Service Excellence Award
2009: Silver Winner, Small Business
2010: Bronze Winner, Small Business
2011: Service Excellence Award
Minuteman Press Franchise awards:
National Award for Best Marketing
National Award for Best Customer Service (awarded twice)
1000 Star Club Award
Service Overview
Modern business is about relationships!
Your existing clients, your prospects, your business contacts and your referral partners all want to know that you are competent, can be trusted and that you genuinely care about them.
Your prospects are far more likely to ask a trusted peer for recommendations when looking for a new supplier in your industry, than they are to trust a search engine result.
Your challenge therefore is to develop a strong top-of-mind awareness with your existing contacts, based on trust and value, so they are ready to refer you when asked.
Modern business is about building genuine relationships. Placing people and relationships ahead of short-term financial gain, builds trust, which in turn leads to word-of-mouth referrals and extending the lifespan of existing client relationships.
The relationship marketing methodology from Think Aspects has been designed to assist South African SMEs nurture their existing client relationships, increase word-of-mouth referrals and turn their referral partners into brand ambassadors.
Methodology
Each client’s needs and opportunities differ, so our first step is an explorative conversation that will reveal the most suitable tools to achieve the client’s main goals.
In many cases, existing marketing collateral needs to be refocused to client-centric themes and engagement that truly reflect the value on offer.
The most common tools that make up our final mix are:
Website Content Review
We perform a content review and provide a report of recommendations. In some cases, the existing website can be updated with the new content, whereas in other cases we would recommend a complete re-development.
Social Media Outreach
In the B2B space we focus on LinkedIn as the social media platform of choice. We review our client’s existing LinkedIn presence and make recommendations for key aspects of their participation.
Business Networking
Business networking events provide an excellent opportunity to connect on a personal basis with target market individuals. We prepare a comprehensive business networking strategy to maximise on such events.
Stay in Touch on Email
Think Aspects have developed an email-based Stay-in-Touch workflow system designed to engage regularly with existing clients, prospects and general business contacts and developing a strong top-of-mind presence.
Think Aspects
Established in 2004, our unwavering commitment to our clients and the success of their businesses has stood the test of time during both good and hard times alike.