There was a time when just having a business website set you apart from your competitors. At that time it didn’t really matter what information was on the website – the advantage was the novelty of it all. This is no longer the case, and you may well need to review the content on your website.
There are literally billions of websites all crying out for your attention. How does your own website stand out in this clutter, and how do you get people to visit … and return?
In addition to your usual company and product information, you have a wonderful opportunity to develop content that is of real value to your audience and that will make it worth their while to visit. Here are some ideas:
Problem Solutions
We are all in business to solve problems for our clients. What are the 5 most typical problems that your clients experience as related to your industry? List those 5 problems on your website and then provide your expert answer to them. Here are some examples of typical problems in a number of different industries:
- I always run out of savings on my medical aid plan
- I have rising damp in my house and a mouldy smell
- I don’t know what to do with my kids during the holidays
- I paid a deposit on a car but the seller has disappeared
- SARS say I owe them money, but I don’t
Tutorials
Many of your prospects and clients are used to searching for tutorials on various topics on the internet, but can often only find information from overseas. Is it possible for you to develop local tutorials that are relevant to your local audience? Here are some examples of typical tutorial topics in a number of different industries:
- Setting up an email account on your computer
- Making your own ice cream with fruits from your garden
- Changing the plunger in your toilet
- Setting up a simple invoice using Excel
- Installing a garden irrigation system
How To
It is easy to buy products in shops and online, but not that easy to get expert information about how to use it optimally, or how to problem solve. Is this an area where you can assist? Depending on your industry there are most likely dozens of topics that you could use. Here are some examples of typical subject in a number of different industries:
- How to sell your property yourself
- How to compare insurance quotes
- How to set up the contract for your gardener or domestic worker
- How to speak to your children about money
- How to download apps to your smartphone
Checklists
Checklists are always useful, especially if you make them available as downloads so that people can use them whenever they need to. Where are the opportunities for you to develop useful checklists? Here are some examples of typical checklists in a number of different industries:
- Holiday packing checklist
- Financial year-end checklist
- Road accident checklist
- Annual home maintenance checklist
- Website development checklist
As you can see from the above examples and ideas, there are many opportunities for you to develop content that is useful to your audience – and worth coming back for; Especially if you keep adding new content on a regular basis. Your website will soon be the “go-to” resource for your contacts, because you are now making it worthwhile for them to visit.
Not sure how to do this?
If you are not sure how this applies to your unique circumstances or how to get started, please contact us and we will be happy to share some further thoughts with you.
